Digital Personalization

The digital personalization initiative helped deliver a data platform designed to increase conversion rates and gross margins by tailoring site content, product offerings, and marketing campaigns to individual customers in real-time.

My Role

As a senior developer on the digital personalization project, I was primarily working with Javascript, Sass, and HTML files within an AEM ecosystem. Adobe (DTM) and Google (GTM) tag managers, were used to create custom variables, and Javascript to capture users non-PII data, that was used to enrich customers experiences across CT banners.

For phase two of the project, I was also working to integrate a third party carousel (Certona) across CT and incorporated "true view" analytic impressions to help business make informative decisions, and save the company revenue.